Website design concepts

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Eight visual approaches for the new PB & J ecommerce experience.

Toys, cards & keepsakes in Winnipeg

Midnight & Apricot

Warm cream, navy and apricot with Fraunces headlines and clean DM Sans shopping details.

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For collectors & curious kids

Deep blue, bright cyan and a touch of pistachio. Space Grotesk headlines give this collector-focused store a confident voice.

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Your Garden City toy store

Cream and navy, playful blue and apricot. Space Grotesk and DM Sans keep this lively storefront simple and easy to shop.

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For playtime & keepsake shelves

A warm cream and terracotta palette, honey accents and characterful Fraunces headlines evoke a favourite neighbourhood shop.

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Toys & gifts, close to home

Forest green, sage and warm white with a clear Space Grotesk and DM Sans pairing for relaxed browsing.

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Cards. Characters. Collectibles.

Royal blue and golden yellow, confident Space Grotesk headlines and generous product space bring a comic-shop spirit to modern commerce.

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Thoughtful gifts & personal keepsakes

Plum, soft lilac and peach with expressive Fraunces headlines and readable DM Sans details for a thoughtful gift shop.

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Local finds. Shared favourites.

Cobalt and mellow citron with bold Space Grotesk typography give this local storefront a fresh, upbeat personality.

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